H2 Partners is synonymous with David Hopper - an independent consultant, with 25 years' experience in international brand planning and qualitative research.

The company is dedicated to providing market insight and strategy recommendations - delivered succinctly, imaginatively, decisively.

Our clients want to know not just what the consumer says today, but what their brands should do tomorrow. We take multiple perspectives - combining synthesis, creativity, and judgement; we say what we believe needs to happen, based not just on research outputs but in the light of the business context.

The operation is virtual, without corporate orthodoxies. Where appropriate, projects are conducted in person by David Hopper (as in most cases with UK and some Anglophonic markets), other network associates introduced as need be (such as on international projects) - not out of expediency or delegation, but where they genuinely add value.

We have excellent contacts with brand experts in most overseas markets: like-minded and talented individuals, established in their local commercial cultures and specialisms.